Project Manager - Marketing 9615-1 Job at Infotech Sourcing, San Francisco, CA

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  • Infotech Sourcing
  • San Francisco, CA

Job Description

Job Title: Manager, Integrated Marketing
Function: Marketing

Summary

The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction.

Key Responsibilities

  • In-Season Execution:
    • Lead product-focused storytelling and promotional events across homepage, email, and digital media.
    • Manage in-season asset briefing, linking, and promotional communication strategies.
    • Oversee cross-functional teams in developing and executing in-season assets, including giving feedback in project reviews, presenting assets to leadership, and managing updates to strategy and creative based on promotional changes.
  • Collaboration:
    • Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
  • Performance Analysis:
    • Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices.
    • Collaborate with teams to ideate and execute test-and-learn initiatives across channels.
  • Product Expertise:
    • Serve as a product expert, taking assets from concept to creation.
  • Support:
    • Assist the Manager with miscellaneous tasks as needed.

Key Experiences and Qualifications

  • Experience:
    • 3–5 years of consumer marketing experience, with a focus on content marketing.
    • Proven ability to translate product stories into compelling, customer-centric marketing messages.
  • Skills:
    • Strategic, data-driven thinker with strong analytical skills.
    • Ability to glean insights and craft narratives from data.
    • Exceptional prioritization and multitasking capabilities in a fast-paced environment.
    • Team player with outstanding interpersonal skills to foster dynamic cross-functional relationships.
    • High energy, adaptable, and comfortable with ambiguity.
    • Results-driven mindset, both individually and team-focused.
    • Self-starter with curiosity and a test-and-learn approach.
  • Preferred Experience:
    • Background in fashion and retail marketing.

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